Mend-Aid

Mend-aid \ pre-threaded needles

client \ academic

timeframe \ 2 weeks (fall 2013)

challenge \ repackage 75 cents worth of any item of our choosing

For this project I repackaged 75 cents worth of an existing product to resell for a higher profit margin. I chose pre-threaded needles, and emphasized the idea that a needle and thread are a literal bandage for your clothing. Inside the iconic bandage packaging, the pre-threaded needles are sewn onto vellum cut to resemble the bandage itself, and perforated into sections of individual needles that can be torn off and stored in your wallet. When you need one, simply tear it off; the thread breaks away in tact, knotted, and ready to use.