Currant Clothing

Currant Clothing Co. \ clothing store identity

client \ academic

timeframe \ 3 weeks (spring 2013)

challenge \ create a clothing store for the 18 to 35-year-old demographic

components \ letterhead, envelope, business card, hang tags, gift cards

I was responsible for creating the identity and branding for a group project (three people), including the name, logo design, and type choices. I carried the theme of translucent layers of experience throughout the elements to unify them, inspired by the look and feel of the currant fruit.